Awards:
Young Ones 2024 Finalist Integrated campaign - 5th of July Marathon
Young Ones 2024 Finalist Experiential and immersive - 5th of July Marathon
Copywriter: Ronja Svahn, Oscar Larsson
AD: Stella Jeansson, Saga Erickson
NotCo
Why would you arrange a marathon on the 5th of July? Why not? The newest product from NotCo, the NotHangover shot, sounds too good to be true. But by giving everyone, who didn’t make the cut to the original New York marathon, a shot, the 5th of July Marathon will silence any doubters. Drink like there’s no tomorrow, run like there’s no yesterday.
