Copywriter: Oscar Larsson
Art Director: Erik Günther
Cancer is a physical illness, but its effect on mental health should not be underestimated. Anxiety, worrying, and the fear of a relapse are constant, and many young adults experience a sense of isolation and loneliness in their situation. Hearing someone going through the same thing is a reminder that you’re not alone. The campaign, 'The Wish List,' turns up the volume on voices that need to be heard and asks the question: What do you wish for? The campaign was aired on radio and the organization Ung Cancer's social media channels.